Cenomi

Cenomi Campaign: “Find Yourself Here” Role: Creative Director Client: Cenomi (formerly Fawaz Alhokair Group) Cenomi is Saudi Arabia’s largest owner of shopping malls, entertainment venues, and retail brands, yet its scale and diversity meant the masterbrand lacked a clear emotional identity. The challenge was to create a halo campaign that unified a vast portfolio without reducing it to a corporate abstraction. “Find yourself here” placed the individual at the centre of the brand. Rather than promoting destinations or tenants, the campaign recognised shopping centres as spaces of self-expression, discovery, and personal reinvention. The creative system used a distinctive framing device to “reveal” different versions of the consumer – new looks, new moods, new worlds – across fashion, entertainment, dining, and digital culture.