Ekar
ekar Brand Launch & Identity Role: Creative Director ekar launched as the Middle East’s first car-sharing platform, requiring a brand that felt digital-first, intuitive, and culturally relevant, while still credible within the automotive category. The identity was designed to be simple, modern, and highly adaptable across app interfaces, vehicles, and physical touchpoints. A bright, distinctive colour palette and confident wordmark helped differentiate ekar from traditional rental brands, positioning it as a service built around access, convenience, and everyday urban mobility. The work established ekar as a category pioneer, supporting rapid brand recognition and adoption during launch and early growth.